adidas and Allbirds Partner on Shoe With Lowest Ever Carbon Footprint
The two companies will rethink every facet of sneaker production.
adidas has joined forces with Allbirds, a direct-to-consumer sneaker brand, to reduce carbon dioxide emissions in the footwear industry. The two companies aim to re-think the manufacturing and supply chain processes, as well as explore renewable material resources, to create a sneaker requiring the lowest carbon footprint ever recorded for a performance shoe.
Through its End Plastic Waste initiative, adidas hopes to become carbon neutral by 2050. Allbirds, already known for its sustainable fabrication, uses recycled plastic and cardboard to construct and package its products. Together, the duo hope to further lead by example by exploring more eco-friendly modes of production and transportation.
“Our great hope is that this partnership will catalyze other people to share both their best ideas and research so that we can work together in the fight to live more sustainably,” Allbirds CEO Tim Brown said. “This is a problem that won’t be solved by one company alone.”
To learn more about adidas and Allbirds’ partnership, head to the Allbirds website.