Culture

Influencers Are Losing $3,100 USD of Their Earnings a Week Due to COVID-19

Each follower is now worth around $0.00387 USD.

By
1,204 Hypes

Influencers Are Losing $3,100 USD of Their Earnings a Week Due to COVID-19

Each follower is now worth around $0.00387 USD.

As more cities continue to extend lockdown laws due to the ongoing coronavirus pandemic, select businesses have had no choice but to put some of their employees on unpaid leave indefinitely. Influencers, on the other hand, have also been struggling to make ends meet.

According to a report by Attain, the UK-based digital performance agency analyzed data from more than 500 influencers on Instagram and discovered that each follower is now worth around $0.00387 USD. The platform took the average of the potential earnings the influencers made in the previous year and have found that they are losing, on average, 33 percent of their potential earnings. This means that Instagram influencers are losing about $3,100 USD of their income per week. Since COVID-19 was declared a pandemic, 65 percent of influencers have posted less sponsored content, while 25 percent have posted more. As for the remaining 10 percent, these individuals were merely “unable to continue cashing on paid ads.”

Read the full report on Attain’s website for more information. In other coronavirus-related news, global luxury fashion sales may not recover until 2022.

Read Full Article
Source
Wwd

What to Read Next

Take a Look at FENTY's New "Release 5-20" Eyewear Collection
Fashion

Take a Look at FENTY's New "Release 5-20" Eyewear Collection

Featuring the Off Record, the Classified and the Coded silhouettes.
2,426 Hypes


Sally Rooney's 'Conversations With Friends' to Also Be Adapted For TV Show
Film & TV

Sally Rooney's 'Conversations With Friends' to Also Be Adapted For TV Show

Building on the success of BBC’s adaptation of ‘Normal People.’
532 Hypes

Kirsty Godso Breaks Down Everything You Need to Know About Workout Supplements
Health 

Kirsty Godso Breaks Down Everything You Need to Know About Workout Supplements

The Nike Master Trainer explains the fundamentals of protein powders, vitamins and more.
7,240 Hypes

Pangaia Expands "Seaweed Family" Collection With New Pastel Colorways
Fashion

Pangaia Expands "Seaweed Family" Collection With New Pastel Colorways

In mint, lavender, pale blue and more.
3,090 Hypes

Vans Reinterprets the Old Skool and Slip-On As Mules
Footwear

Vans Reinterprets the Old Skool and Slip-On As Mules

Introducing the “Mule Family” pack.
36,313 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.