Your Master List of 100+ Black-Owned Fashion Brands and Businesses to Shop
To support today and every day.
On June 1, Brother Vellies founder Aurora James called on major retailers — including Sephora, Whole Foods and Walmart — to commit to purchasing 15 percent of their products from Black-owned businesses. In conjunction with her statement, the Brooklyn-based designer launched the 15 Percent Pledge, a petition and initiative raising awareness of the importance, and mainstream omission, of Black entrepreneurs.
The official 15 Percent Pledge Instagram highlights often-overlooked statistics regarding the effect of COVID-19 on Black-owned businesses, as well as wage disparities between White and Black workers — all the result of deeply entrenched systemic racism. For example, 21 percent of Black-owned businesses don’t think they will survive the coronavirus pandemic, while only 5 percent of White businesses said the same of themselves.
James’ proposed pledge has the potential to effect change from the top down. By actively increasing Black representation at their stores, retailers could set off several important chain reactions — first, banks would take Black-owned businesses seriously, leading to increased investment. Small Black-owned businesses would grow into big ones, inspiring other Black businesspeople to found their own companies. Black businesses owners could then reinvest their profit back into the Black community, creating a full circle ecosystem.
As major corporations issue statements on the killing of George Floyd, Black Lives Matter protests take place across the United States, and the larger fight for racial equality continues, companies must take action in addition to paying lip service. James told Forbes, “It is not just about looking at your friend group and saying, ‘Ok, I only have this many friends out of 100 who are Black’ and then focusing on making more Black friends. It is more about asking what kind of culture you’ve created in your own life that has been so singular that you don’t have people of color in your life.”
To help consumers commit to purchasing from Black-owned businesses small and large, HYPEBAE has compiled a master list of over 100 Black-owned fashion brands and stores. Keep scrolling for the roundup.
From unisex streetwear to womenswear to suiting, Black designers are aplenty yet still largely written out of mainstream fashion. In addition to recognizable labels such as Christopher John Rogers, Heron Preston and Pyer Moss, emerging talent such as No Sesso, Bianca Saunders and Muehleder are worth keeping your eye on and even better, purchasing from.
ALL CAPS STUDIO
Brett Johnson Co.
Christopher John Rogers
Fear of God
House of Aama
Joe Fresh Goods
No Vacancy Inn
Onyii & Co.
Places + Faces
Royal Jelly Harlem
The Brooklyn Circus
The Good Company
The Marathon Clothing
Total Luxury Spa
X Of Pentacles
Bags, shoes and sunglasses — look to the below brands for all your accessory needs. For those in the market for a new handbag, ASHYA and Vavvoune specialize in high-quality leather purses accented with gold hardware. Brother Vellies, helmed by the aforementioned 15 Percent Pledge founder Aurora James, boasts playful footwear including shearling stiletto boots and feathered heels.
Coco and Breezy Eyewear
Ranging from budget-friendly to seriously luxurious, the below Black-owned jewelry brands cater to a variety of tastes and styles. New York-based designer Martine Ali has made a name for herself with edgy chain-based chokers and bracelets while Mateo takes a more delicate approach with diamond-encrusted earrings and pearl pendants.
Lingerie and Swim
Savage X Fenty isn’t the only Black-owned lingerie brand out there. Love, Vera also specializes in size-inclusive bras, underwear and bodysuits in lace colorways. As for swimwear, look to Andrea Iyamah’s bikinis and Jade Swim‘s minimalist one-pieces and more.
For curated selections of vintage, streetwear and more, check out the below stockists. Kym Chambers of Chambers Vintage sources women’s vintage and donates a portion of proceeds to The Southern Poverty Law Center while UNION LOS ANGELES founders Chris Gibbs and Beth Birkett have been dubbed “the first family of streetwear” by GQ.