Fashion 

Aurora James of Brother Vellies Calls on Retailers to Support Black-Owned Businesses

Including Home Depot, Whole Foods and more.

By
2,295 Hypes

Aurora James, founder of Brooklyn-based shoe and accessories brand Brother Vellies, has issued a call for major corporations including Whole Foods, Home Depot and Barnes and Noble to commit to buying 15 percent of their products from Black-owned businesses.

Adding to an outpour of support for the Black community following the death of George Floyd, yet another victim of racially motivated police brutality, James took to Instagram with a pointed post tagging Target, Walmart, Med Men, Saks Fifth AvenueNet-a-Porter and Sephora. “So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities,” James wrote. “So many of your sponsored posts are seen on Black feeds. This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space.”

James acknowledged the magnitude of her request and pointed out that, if these companies were to commit, they could drive massive change:

“Whole Foods if you were to sign on to this pledge, it could immediately drive much needed support to Black farmers. Banks will be forced to take them seriously because they will be walking in with major purchase orders from Whole Foods. Investors for the very first time will start actively seeking them out. Small businesses can turn into bigger ones. Real investment will start happening in Black businesses which will subsequently be paid forward into our Black communities.”

Highlighting the unfair pressure on the Black community to educate others during this time, James added a comment to her post reading, “And yet again this is information and education brought to you free of charge. You’re welcome.”

Take a look at James’ call to action below.

Read Full Article
Share this article

What to Read Next

Pharrell's Humanrace Expands Body Care Range With Humidifying Cream
Beauty

Pharrell's Humanrace Expands Body Care Range With Humidifying Cream

A hydrating formula packed with Bakuchiol.
1,598 Hypes

Han Sohee Is Balenciaga's First Korean Global Brand Ambassador
Fashion

Han Sohee Is Balenciaga's First Korean Global Brand Ambassador

The actor is known for her roles in K-dramas ‘The World of the Married’ and ‘Nevertheless.’
10,721 Hypes

Elevate Your Look With Insert Name Here's Extra Long Braids
Beauty

Elevate Your Look With Insert Name Here's Extra Long Braids

Accompanied by pomade and powder sticks to conceal patchy hairlines.
2,048 Hypes


Lanvin x GALLERY DEPT. Drop '90s Skate-Inspired Collab
Fashion

Lanvin x GALLERY DEPT. Drop '90s Skate-Inspired Collab

Paint drip comes alive in luxurious urban styles.
2,117 Hypes


Instagram Pledges $10 Million USD to Anti-Racism Efforts
Tech 

Instagram Pledges $10 Million USD to Anti-Racism Efforts

The platform revives its #ShareBlackStories initiative.
1,653 Hypes


Accounts to Follow in Order to Stay Updated and Informed
Culture 

Accounts to Follow in Order to Stay Updated and Informed

Resources to stay up to date with news, as well as education on racism, injustice and police brutality.
7,151 Hypes

Seoul Closes Museums and Galleries Amid Second Wave of Coronavirus Cases
Culture

Seoul Closes Museums and Galleries Amid Second Wave of Coronavirus Cases

Along with parks, theaters and other public spaces.
6,119 Hypes

Portland-Based Label Fresh Cut Flowers Unveils New Collection of Hoodies & Tees
Fashion

Portland-Based Label Fresh Cut Flowers Unveils New Collection of Hoodies & Tees

The brand will donate a portion of the sales to NAACP, Black Lives Matter and Black Visions Collective.
14,757 Hypes

Nike Addresses Racism With "Don't Do It" Video in Wake of George Floyd's Death
Culture 

Nike Addresses Racism With "Don't Do It" Video in Wake of George Floyd's Death

adidas shows its solidarity by retweeting the Swoosh brand’s message.
2,245 Hypes

How to Stay Informed, Vocal and Safe
Culture 

How to Stay Informed, Vocal and Safe

An urgent call to implement positive systemic change.
10,183 Hypes

Best New Music of May: Rosalía, Lady Gaga, Kehlani and More
Music 

Best New Music of May: Rosalía, Lady Gaga, Kehlani and More

New tracks to dance to at home.
3,074 Hypes

Virtual Weddings Push Couples To Embrace Love, Without Frills
Culture 

Virtual Weddings Push Couples To Embrace Love, Without Frills

The pandemic has turned the concept of a “dream wedding” on its head.
7,881 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.