Tech 

YouTuber Zoe Amira Highlights Fundraising Method That Doesn't Require Money

For those looking to make a difference with limited cash.

By
4,458 Hypes

YouTuber Zoe Amira Highlights Fundraising Method That Doesn't Require Money

For those looking to make a difference with limited cash.

Makeup artist Zoe Amira has introduced an innovative way to donate to anti-racism efforts without money. The beauty influencer has created a nearly two-hour-long monetized YouTube video, peppered with advertisements, compiling music and art by Black creators. Amira will donate all ad revenue earned from the video to various Black Lives Matter organizations and bail-out funds.

As outraged citizens and companies open their wallets to organizations taking action in the wake of George Floyd‘s death, Amira’s video offers a clever solution for anyone looking to contribute with limited cash. Yesterday, the YouTuber announced on Twitter that viewers have raised over $450 USD so far (a fan of the initiative compiled a Google Doc of the organizations Amira will split the funds between). To maximize profit, YouTube aficionados are also encouraging viewers to disable ad blocking software, and let ads run all the way through without skipping. Watching the video from different accounts also increases revenue.

Watch Zoe Amira’s fundraising video above, and check out details regarding the initiative below.

Read Full Article
Photographer
Aytac Unal/Anadolu Agency/Getty Images

What to Read Next

How to Better Understand Privilege
Culture 

How to Better Understand Privilege

Anti-racism video resources to learn from and share.
1,893 Hypes

Resonance to Establish New Fund for Black Designers in the U.S.
Fashion 

Resonance to Establish New Fund for Black Designers in the U.S.

The initiative will provide 10 creators a total of $50,000 USD each to launch their own brands.
518 Hypes

A-COLD-WALL* to Support the UK Black Community with Financial Grants
Fashion 

A-COLD-WALL* to Support the UK Black Community with Financial Grants

“Defend and support by any means necessary.”
476 Hypes

Sephora to Support the Black Community by Turning Beauty Insider Rewards Points Into Donations
Beauty 

Sephora to Support the Black Community by Turning Beauty Insider Rewards Points Into Donations

Proceeds will be allocated to the National Black Justice Coalition.
4,374 Hypes

Barack Obama Urges "Real Change" in Wake of George Floyd's Death
Culture 

Barack Obama Urges "Real Change" in Wake of George Floyd's Death

“…the choice isn’t between protest and politics. We have to do both.”
1,124 Hypes

3 Essential Workers Star on the July Cover of British 'Vogue'
Culture

3 Essential Workers Star on the July Cover of British 'Vogue'

“The new front line.”
800 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.