Footwear

Nike Taps 20 Londoners for Its Latest Nike by You Series

Sharing their own stories representing the British capital.

By
843 Hypes

Nike Taps 20 Londoners for Its Latest Nike by You Series

Sharing their own stories representing the British capital.

With a goal to champion London’s creatives, Nike‘s customization tool Nike by You has tapped 20 profiles from the British capital to design their own sneaker inspired by the city. Taking on two London icons, the Nike Air Max 90 as well as the chunky Air Max 95, each creative has had the chance to tell their story through the shoes.

Emma Balebela‘s “You Alright Mate?” take on the AM95 dedicates her shoe to the conversation surrounding mental health and its importance. “Taking inspiration from Highbury Fields, a home to support groups sharing help and guidance. A community that has helped me grow and learn, this is my thank you to them. The design of the AM95 is a personal favourite, adding tones of green and black to reflect N7 and those who call it home, such as myself. As they do say, the grass is always greener,” she writes about her iteration.

Embroidery artist and designer Nicole Chui takes her inspiration from being a female football player, explaining that “femininity is whatever you want it to be.” “A vixen is a female fox, which is commonly seen in Hackney. I named this “Vixens” because to me it represents strong intuition, passion, and it’s also named after my football team. My sneakers are dedicated to my London sisterhood on and off the pitch- for every womxn that uplifts and inspires each other fearlessly here in the city,” she writes about her take on the Air Max 95.

To see each of the 20 exclusive designs, head over to Nike’s website where each iteration will be able to pre-order until August 12. The sneakers retail at £154.95 GBP or £159.95 GBP.

Read Full Article

What to Read Next

adidas Originals Kicks Off A-ZX Series Relaunch With ZX 1000C Model
Footwear

adidas Originals Kicks Off A-ZX Series Relaunch With ZX 1000C Model

A vintage design from the late ’80s.
491 Hypes

British Songstress Grace Carter Drops Music Video For New Single "Blame"
Music

British Songstress Grace Carter Drops Music Video For New Single "Blame"

Watch the visual here featuring fellow artist Jacob Banks.
522 Hypes

Dr. Martens Taps Needles for Its Eighth 1460 Remastered Collaboration
Footwear

Dr. Martens Taps Needles for Its Eighth 1460 Remastered Collaboration

Following previous partnerships with A-COLD-WALL*, Undercover and more.
4,005 Hypes

Virgil Abloh Establishes "I Support Young Black Businesses" Fundraiser
Fashion 

Virgil Abloh Establishes "I Support Young Black Businesses" Fundraiser

100% of the proceeds from the Off-White™️ tee and hoodie will go to Chicago CRED.
303 Hypes

Netflix Announces Fifth & Final Season of 'Money Heist' With New Cast Members
Film & TV

Netflix Announces Fifth & Final Season of 'Money Heist' With New Cast Members

The Professor and his crew’s heist is coming to an end.
4,423 Hypes

Joy Crookes, Mabel and Other UK Music Industry Professionals Sign Anti-Racism Letter
Music 

Joy Crookes, Mabel and Other UK Music Industry Professionals Sign Anti-Racism Letter

“We stand together, to educate and wipe out racism now and for our future generations.”
451 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.