Fashion

Stay Breezy With Eco-Conscious Brand Morning View's Summer Collection

The new label aims to reduce waste through minimal production.

By
770 Hypes

Stay Breezy With Eco-Conscious Brand Morning View's Summer Collection

The new label aims to reduce waste through minimal production.

Finding wardrobe basics like tank tops can be tough when considering issues as simple as fit and color, in addition to larger problems like sustainability. Enter Morning View, a new eco-conscious fashion label that focuses on minimal production to reduce waste. For its first-ever collection, the Los Angeles-based brand has released must-have staples for the summer.

Founded by Blaire Witt and Ashley Poyer, Morning View is built upon inspiration from sun-kissed days at the beach. Garments made with lightweight natural fibers are splashed with colors reminiscent of the Californian landscape. For the summer season, the fledgling label has crafted items like cropped tank tops, pants and blouses with 100 percent linen. The versatile pieces can be paired with minimal jewelry accessories for a casual look, or worn at the beach on top of swimsuits.

Aiming to reduce waste as much as possible, Morning View produces its collections in small batches, focusing on customer demand rather than following a seasonal calendar. The products, which are designed as wardrobe staples, are packaged in 100-percent recyclable bags.

You can head over to Morning View’s website to shop the inaugural collection, which is priced from $86 USD to $126 USD.

For more sustainable summer ‘fits, check out OOKIOH’s latest swimwear collaboration with Rachael Wang.

Read Full Article

What to Read Next

Elevate Your Summer Look With Fendi's Logo-Heavy Sandals
Footwear

Elevate Your Summer Look With Fendi's Logo-Heavy Sandals

Sporting the luxury house’s iconic Zucca print.
7,651 Hypes

Café Kitsuné to Open Second Location in Tokyo With Exclusive Drinks
Food

Café Kitsuné to Open Second Location in Tokyo With Exclusive Drinks

Featuring a new Strawberry Mocha and Mango Coco Cappuccino.
1,542 Hypes

adidas Gives the UltraBOOST a Nude Pink Makeover
Footwear

adidas Gives the UltraBOOST a Nude Pink Makeover

A must-have runner.
3,201 Hypes

You Can Now Get Your Hands on Official Merch From Fyre Festival
Fashion

You Can Now Get Your Hands on Official Merch From Fyre Festival

Proceeds will be going to the victims of Billy McFarland’s crimes.
401 Hypes

Tia Adeola Revamps Website and Drops Online-Exclusive Designs
Fashion

Tia Adeola Revamps Website and Drops Online-Exclusive Designs

Her popular ruffle face masks have also been restocked.
1,001 Hypes

Nike Adds Tie-Dye Treatment to Women's Air Force 1 '07
Footwear

Nike Adds Tie-Dye Treatment to Women's Air Force 1 '07

A diverse color palette of coral peach, bright green and more.
1,335 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.