Fashion

Stay Breezy With Eco-Conscious Brand Morning View's Summer Collection

The new label aims to reduce waste through minimal production.

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669 Hypes

Stay Breezy With Eco-Conscious Brand Morning View's Summer Collection

The new label aims to reduce waste through minimal production.

Finding wardrobe basics like tank tops can be tough when considering issues as simple as fit and color, in addition to larger problems like sustainability. Enter Morning View, a new eco-conscious fashion label that focuses on minimal production to reduce waste. For its first-ever collection, the Los Angeles-based brand has released must-have staples for the summer.

Founded by Blaire Witt and Ashley Poyer, Morning View is built upon inspiration from sun-kissed days at the beach. Garments made with lightweight natural fibers are splashed with colors reminiscent of the Californian landscape. For the summer season, the fledgling label has crafted items like cropped tank tops, pants and blouses with 100 percent linen. The versatile pieces can be paired with minimal jewelry accessories for a casual look, or worn at the beach on top of swimsuits.

Aiming to reduce waste as much as possible, Morning View produces its collections in small batches, focusing on customer demand rather than following a seasonal calendar. The products, which are designed as wardrobe staples, are packaged in 100-percent recyclable bags.

You can head over to Morning View’s website to shop the inaugural collection, which is priced from $86 USD to $126 USD.

For more sustainable summer ‘fits, check out OOKIOH’s latest swimwear collaboration with Rachael Wang.

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