Meet espressoh, the Brand Creating Caffeine-Infused Beauty Goods
A combination of your two favorites – coffee and makeup.
A label fusing coffee with makeup, espressoh is a beauty brand founded in 2018 by industry veteran Chiara Cascella with the ultimate goal to bring transparent and non-toxic goods to the market. After gaining popularity in Europe, the name is now heading to the U.S. for beauty fanatics.
“A beauty brand inspired by a cup of coffee, not any cup of coffee,” the label’s tagline reads. Focusing on building an essential and easy routine for all, Cascella adds inspiration from Italian coffee to each product. Ranging from lipsticks and mascara, to concealers and blushes, espressoh uses raw materials like caffeine oil, which hydrates the skin while adding a de-puffing effect when applied under the eyes.
On top of the unique beauty goods, the label also commits to sustainability initiatives, like eliminating plastic from all secondary packaging by the end of 2020, and limiting production to Italy to reduce its carbon footprint. Highlighting transparency, it ensures its customers are informed about all of the ingredients used, as well as where each is sourced from.
Take a closer look at espressoh’s makeup products including the Lipstick Aroma, Glassy Blush, and Intenso Mascara below. You can head over to the label’s web store or Urban Outfitters to shop the goods.