PH5's SS21 Collection Highlights the Rebirth of Australia Following 2019's Devastating Bushfires
Modeled by a group of Aboriginal women.
As New York Fashion Week takes place phygitally this season, PH5 has unveiled its Spring/Summer 2021 collection virtually. Titled “Rebirth,” the range highlights a new beginning for Australia following the 2019 bushfires, while simultaneously reminding us of the ongoing wildfires in California, Oregon and Washington.
Marking the label’s new designer Zoe Champion‘s debut collection, the entire conceptualization and development process of “Rebirth” took place remotely in the creative’s home in Sydney. “With everything happening in the world, this season for fashion week, we looked to share our platform with a group of indigenous Australian women working with Firesticks Alliance,” the official press release reads, explaining that the latest collection aims to support the organization that helps protect, conserve and enhance the cultural and natural values of the country. Lensed on the Awabakal land, the campaign pays respect to the Aboriginal group, while raising awareness to combat climate change.
The SS21 range features a vibrant color palette with repetitive fire prints splashed onto dresses and matching sets of cropped tops and trousers. PH5’s signature ribbed material is seen on pastel-colored tank tops, skirts and tees, along with daily accessories like a bucket hat with a wavy brim.
Scroll through the gallery above for PH5’s SS21 campaign, and watch the accompanying video by Joseph Plumb below.