Beauty

Kjaer Weis Launches New Skincare Product, the Beautiful Eye Balm

The formula doubles as a primer.

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750 Hypes

Kjaer Weis Launches New Skincare Product, the Beautiful Eye Balm

The formula doubles as a primer.

Known for its sustainable skincare and makeup products, Kjaer Weis has dropped another high-performing item dedicated to the eyes. As part of the label’s “The Beautiful” line, the new Eye Balm aims to restore, rejuvenate and revitalize the skin.

“Our eyes are even more a focus in today’s new world, as they are on show in virtual meetings and while wearing a mask,” Kirsten Kjaer Weis says in a press release. “This ultra-hydrating balm glides on like silk with a fast-absorbing formula. It plumps and primes the delicate under-eye skin to perfection, making you look well-rested and allowing for concealer and foundation to go on flawlessly.”

Featuring a certified organic formula, the balm-primer hybrid helps reduce fine lines and wrinkles while soothing and moisturizing the complexion. Standout ingredients include the brand’s signature Dioscorea Batatas, which minimizes the look of dark circles. The product is made with a blend of organic virgin cold-pressed oils like rosehip, sweet almond and sunflower oils, all of which contain protective vitamins, antioxidants and essential fatty acids. In addition, the Eye Balm comes in a fully recyclable glass jar with a vegetable-based plastic cap.

Take a closer look at the offering above. The Beautiful Eye Balm retails for $65 USD and is now available at Kjaer Weis’ web store.

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