Ted Baker Introduces New "Street Party Sessions"
The lineup features Joy Crookes, Little Simz and more.
In a bid to revive live shows and excite music fans once again, Ted Baker rounds up five quintessential U.K. musicians in a digital series of performances, with the artists wearing the brand’s Fall/Winter 2021 collection under the spotlight.
“Street Party Sessions” will recreate a number of recognizable outdoor party scenes, including a sunrise bus stop shindig and a pier party bonanza, with London’s famed live show venue Printworks providing the backdrop to the themed performances. Each scene holds a deep connection to the artist as it hones in on their musical identity and the experiences they have had on the stage.
Coming off the release of her fourth studio album, Sometimes I Might Be Introvert, Little Simz will perform in “Breaking Waves,” while breakthrough musician Joy Crookes stars in “Beats in Bloom.” They will be joined by Alicai Harley, Jungle and Bastille in their respective two-song, immersive performances.
In addition to championing live music, the Street Party Sessions will align with Ted Baker’s ongoing partnership with Keychange, an initiative set up to support underrepresented genders in music.
Discover Ted Baker’s “Street Party Sessions” in the gallery above. The shows will be released weekly from September 30 on Ted Baker’s digital channels.
