Culture

Beyoncé's Daughters, Blue Ivy and Rumi, Make a Rare Appearance in IVY PARK Campaign

See Queen B’s girls in the video.

By
2,488 Hypes

Beyoncé's Daughters, Blue Ivy and Rumi, Make a Rare Appearance in IVY PARK Campaign

See Queen B’s girls in the video.

Beyoncé has always been all about girl power, which is why it doesn’t come as a surprise she included her daughters, Blue Ivy and Rumi Carter, in her “HALLS OF IVY” campaign for IVY PARK x adidas.

In the promotional video, there’s an instance where Beyoncé is carrying her 4-year-old daughter, Rumi, while Blue Ivy is posing beside them holding a soccer ball. Towards the end, Blue Ivy is seen sitting alongside her mom and Kobe Bryant‘s eldest daughter, Natalia Bryant.

In addition to the singer and the late basketball star’s daughters appearing in the campaign video, other celebrities’ kids made a cameo. Reese Witherspoon and Ryan Phillippe’s oldest children, Ava Elizabeth and Deacon Reese Phillippe, also star in the video. Other famous faces featured are James Harden and Jalen Green.

Beyoncé included a diverse group of people in her latest campaign to send a powerful message. “Not bound by any labels or format, HALLS of IVY is the figurative space that is somewhere between where you are now, and where you aspire to be,” reads a press release. “Described by some as a club, others as a collective, HALLS of IVY is a boundless, unconfined place where everyone is welcome.”

Watch the video above to see Beyoncé with daughters Blue Ivy and Rumi in the “HALLS OF IVY” campaign. The collection will drop via adidas.com on December 9, followed by a global launch on December 10.

Read Full Article
Image Credit
Ivy Park X Adidas
Share this article

What to Read Next

Adidas Announces Collaboration With Beyoncé's IVY PARK and Peloton
Fashion

Adidas Announces Collaboration With Beyoncé's IVY PARK and Peloton

A 29-piece apparel collection accompanied by an UltraBOOST.
1,416 Hypes

Beyoncé's IVY PARK x adidas Reveal New "Electric Green" UltraBOOST
Footwear

Beyoncé's IVY PARK x adidas Reveal New "Electric Green" UltraBOOST

Queen Bey drops a bold monochrome shoe.
1,007 Hypes

Beyoncé's IVY PARK x adidas "HALLS OF IVY" Collection Launches Ahead of the Holidays
Fashion

Beyoncé's IVY PARK x adidas "HALLS OF IVY" Collection Launches Ahead of the Holidays

Offering vibrant athleisure wear for both adults and kids.
12,961 Hypes


Beyoncé's IVY PARK x adidas Release a Pointed Mule
Footwear

Beyoncé's IVY PARK x adidas Release a Pointed Mule

Sneaker mules endorsed by Queen Bey.
129 Hypes

Nike Releases a Dunk Low in a Fruit Punch Pink
Footwear

Nike Releases a Dunk Low in a Fruit Punch Pink

Meet the playful “Gypsy Rose.”
1,693 Hypes

See Chanel's N°5 Holiday Light Installation in Paris
Fashion

See Chanel's N°5 Holiday Light Installation in Paris

The fragrance theme is on full display for French streets.
545 Hypes

Tom Daley, Olympic Diver and Avid Knitter, Launches Knit Kit Line
Fashion

Tom Daley, Olympic Diver and Avid Knitter, Launches Knit Kit Line

The athlete enjoyed a viral moment when he was seen knitting during the Tokyo Games.
1,291 Hypes

Converse Is Bringing "Holiday Heat" With Drops and Restocks
Footwear

Converse Is Bringing "Holiday Heat" With Drops and Restocks

Including the COMME des GARÇONS PLAY x Converse collab.
992 Hypes

Gucci Releases New Campaign Starring South Korean Singer KAI
Fashion

Gucci Releases New Campaign Starring South Korean Singer KAI

The global brand ambassador wears curated pieces from the Aria collection.
1,994 Hypes

Beyoncé's IVY PARK x adidas "HALLS OF IVY" Collection Launches Ahead of the Holidays
Fashion

Beyoncé's IVY PARK x adidas "HALLS OF IVY" Collection Launches Ahead of the Holidays

Offering vibrant athleisure wear for both adults and kids.
12,961 Hypes

Juicy Couture x Emi Jay's Hair Accessories Are Peak '00s Vibes
Fashion

Juicy Couture x Emi Jay's Hair Accessories Are Peak '00s Vibes

Clips and scrunchies with a nostalgic touch.
2,869 Hypes

Cecilie Bahnsen Launches Its First Handbag Collection
Fashion

Cecilie Bahnsen Launches Its First Handbag Collection

The Danish designer collaborates with Japanese brand Chacoli to create a classic tote bag.
509 Hypes


Unzip Week 4 of the HYPEBAE 2021 Gift Guide
Fashion 

Unzip Week 4 of the HYPEBAE 2021 Gift Guide

Versace accessories take over this week’s gifting.
584 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.