Beyoncé's Daughters, Blue Ivy and Rumi, Make a Rare Appearance in IVY PARK Campaign
See Queen B’s girls in the video.
Beyoncé has always been all about girl power, which is why it doesn’t come as a surprise she included her daughters, Blue Ivy and Rumi Carter, in her “HALLS OF IVY” campaign for IVY PARK x adidas.
In the promotional video, there’s an instance where Beyoncé is carrying her 4-year-old daughter, Rumi, while Blue Ivy is posing beside them holding a soccer ball. Towards the end, Blue Ivy is seen sitting alongside her mom and Kobe Bryant‘s eldest daughter, Natalia Bryant.
In addition to the singer and the late basketball star’s daughters appearing in the campaign video, other celebrities’ kids made a cameo. Reese Witherspoon and Ryan Phillippe’s oldest children, Ava Elizabeth and Deacon Reese Phillippe, also star in the video. Other famous faces featured are James Harden and Jalen Green.
Beyoncé included a diverse group of people in her latest campaign to send a powerful message. “Not bound by any labels or format, HALLS of IVY is the figurative space that is somewhere between where you are now, and where you aspire to be,” reads a press release. “Described by some as a club, others as a collective, HALLS of IVY is a boundless, unconfined place where everyone is welcome.”
Watch the video above to see Beyoncé with daughters Blue Ivy and Rumi in the “HALLS OF IVY” campaign. The collection will drop via adidas.com on December 9, followed by a global launch on December 10.
