Beauty

Liquid Hair Is the Sleek Beauty Trend Taking Over the Internet

The viral hairstyle creates instant glamour.

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13,255 Hypes

Loved by celebrities like Kim Kardashian, the liquid hair trend is the latest viral beauty craze taking over social media and for good reason. We’ll trust the SKIMS founder to lead the way when it comes to glam.

With the holiday season starting this week, you may want to look extra polished. The liquid hair look is perfect for reuniting with loved ones, and potential encounters with exes. The silky look creates soft, ultra-shiny fluid-like hair that catches the light, creating a gorgeous halo effect.

London-based hairstylist Hollie Rose Clarke spoke to Allure on how to achieve the look. She suggests taking a trip to the salon for a professional keratin treatment, a smoothing treatment that helps eliminate frizz, lasting for up to 12 weeks.

Clarke recommends the nourishing 72Hair treatment, which is suited for all hair types and “can be tailored to give you your desired results,” she explains. “If you’d like a smoother finish, then we blow-dry the treatment into the hair and you do not wash your hair for 72 hours. If you have curls and love them but want to remove the frizz, then we blow-dry the treatment into the hair and you wash after 24 hours, which leaves you with beautiful curls minus the frizz.”

Don’t worry — you can recreate the liquid look at home if you’d rather skip an in-person appointment.

Clarke’s go-to DIY routine includes the “IGK’s Good Behaviour Smoothing Spray ($32 USD) or ColorWOW’s Dream Coat ($28 USD)” and a trusty flatiron. For that signature glossy finish, Clarke likes to complete the look with the ColorWOW Extra Mist-ical Shine Spray ($29 USD) or Kevin Murphy’s Shimmer Shine Spray ($37 USD).

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