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Culture

Polaroid Brings Back Round-Frame Instant Film

After discontinuing the product back in 2015.

2,604 Hypes

Polaroid Brings Back Round-Frame Instant Film

After discontinuing the product back in 2015.

Following its spring-ready camera designs, Polaroid has now announced the return of its round-frame film that ceased production in 2015.

The product was initially introduced back in 2008 under The Impossible Company, a former organization that brought Polaroid back to life after acquiring the label. The Color 600 Film, which works with the brand’s cameras like the Polaroid Now, delivers Polaroid’s message that creativity comes in diverse shapes and forms. Keeping the original rectangular shape, the image is developed in a circular frame.

Take a peep at the round-frame film above. The product retails for $19.99 USD online for a pack of eight images.

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