Beauty

Coca-Cola x Morphe Join Forces for Co-Branded Makeup Collection

Arriving as part of the “1971 Unity Collection” celebrating Coke’s iconic Hilltop commercial.

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Coca-Cola x Morphe Join Forces for Co-Branded Makeup Collection

Arriving as part of the “1971 Unity Collection” celebrating Coke’s iconic Hilltop commercial.

Celebrating the 50th anniversary of its iconic Hilltop television ad, Coca-Cola has joined forces with Morphe to release a co-branded makeup range as part of its wider “1971 Unity Collection.” The collaboration sees a series of summer-ready eyeshadow palettes, makeup brushes, lip glosses and mascara.

The 18-pan palette comes in sky blue packaging with Coke’s iconic bottle motif printed across the top. Shades feature both matte and glittery finishes in coral orange “Total Unity,” light green “Hilltop Hope” and blush pink “Loved Up,” as well as darker options like “Commercial Break.” Elsewhere, Morphe’s signature brushes are offered in five iterations while the lip gloss arrives in retro shades of pink. The collection is rounded out with the mascara printed with the two label’s logos.

Peep the offerings above. The Coca-Cola x Morphe collaboration will be available for purchase on May 11 online.

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