Footwear 

Artist Brittany Byrd Stars in ‘00s-Inspired FW21 Campaign and Collection for DC Shoes

Keeping in step with the return of Y2K-era dressing.

5.5K

Artist Brittany Byrd Stars in ‘00s-Inspired FW21 Campaign and Collection for DC Shoes

Keeping in step with the return of Y2K-era dressing.

Fashion loves a comeback. The defining styles that reigned supreme during the early ‘00s have spawned a recent resurgence of noughties-inspired fashion and footwear trends being adopted by trendsetting and fashion-forward dressers alike. Keeping in step with the return of Y2K-era dressing, DC Shoes has unveiled an all-new, women’s Fall/Winter 2021 collection and campaign that harkens back to the iconic footwear brand’s roots and cultural impact made during the early 2000s. 

To bring the ‘00s-inspired collection and campaign to life, DC tapped three, leading female creatives to showcase their individuality and distinct approach to personal style in bold fashion. Starting with artist and stylist Brittany Byrd, the latest collection features the Los Angeles-based multihyphenate shot amidst her new gallery, Byrd Museum and dressed in an array of elevated, fuss-free wardrobe essentials. Fusing signature designs from the decade with a dose of edge, standout pieces expertly styled by Brittany include classic cropped logo tees, camo pants imbued with a streetwear sensibility, a bright pink cropped jacket and coordinating low-rise pants fashioned in “Dogwood Pink” along with a range of DC’s best-selling footwear silhouettes. 

To get to know the multi-faceted creative, HYPEBAE sat down with Brittany Byrd to discuss the opening of her first gallery space in Los Angeles, how she uses fearlessness and escapism to harness her creativity and the process behind collaborating with DC on the latest campaign.

What was the creative process like when collaborating with DC Shoes on the Fall/Winter 2021 campaign? 

I have so much love for the DC team. The creative process with DC is always amazing energy. I love how DC is so open to bringing creatives together and different elements of style that allow authenticity to carry through. I got to collaborate with recording artist China, who is from Australia and celebrity nail artist Britney Tokyo who’s from Japan. The vibes were unmatched and I’m super excited for everyone to experience the campaign and see how [the three of us] styled the new footwear styles. 

How do you use fashion and personal style as a non-verbal greeter? 

I put on my best fit according to how I feel that day. I put on my most vibrant colors and I love adding [accessories] to my hair. I give the eye time to travel every time — even when I’m giving effortless energy. 

How would you describe your ethos or approach to personal style? 

[My sense of style] focuses on the power of individuality, and radical self-acceptance allows me to navigate my personal sense of style easier and create a timeless consistency.

How does fearlessness or escapism allow you to tap into your creativity? 

I feel that the power is in duality and through fearlessness, and escapism I’m able to find a beautiful balance. Fearlessness is important because what is there really to be afraid of? I got to that point after creating my own world to live in, that it’s safe for me to create because there are no rules — the rules are in your mind.

What was the process like of opening your own gallery?

I have learned major lessons in terms of being organized and time management. Working with amazing young artists and being inspired by my tribe everyday is what keeps me going.

What inspired or led you to open your own gallery and how do you intend to use the space?

Opening my own gallery was a natural manifestation. As a multihyphenate creative, the art always comes first to me. My Instagram handle is Byrd Museum so that anything I post will have an overall content since it’s a museum and not just another social page. Now you can physically visit my museum in the neighborhood where I grew up that highlights artists of all backgrounds. 

Byrd Museum includes two storefronts and a gallery space. LILI Luxe Planet is our in-house plant shop and our retail space is Byrd Museum gift shop. We will be launching educational workshops in the fall such as painting, social media and crypto currency classes as well as private events. Throughout the year, Byrd Museum will also host an artist residency for thirty days at a time and will have exhibitions that are curated by myself. Overall the space is intended to be a safe space for like-minded creatives and provide good vibes and a stimulating experience.

brittany byrd dc shoes womens fall winter campaign collection release

DC’s latest campaign and collection with Brittany Byrd will officially launch on July 8. Head to the brand’s site to shop their current seasonal offering now.

Read Full Article
Presented by DC Shoes
Share this article

What to Read Next

Yara Shahidi x adidas Originals Reimagine the Campus and Boston Super X Marathon Kicks
Footwear

Yara Shahidi x adidas Originals Reimagine the Campus and Boston Super X Marathon Kicks

The second and final drop of the duo’s collaboration.

ASICS and Kiko Kostadinov Debut New FB10S GEL-PRELEUS Silhouette
Footwear

ASICS and Kiko Kostadinov Debut New FB10S GEL-PRELEUS Silhouette

Continuing their ongoing collaboration.

Apple Slated To Make Major Improvements to the Apple Watch Series 7
Culture

Apple Slated To Make Major Improvements to the Apple Watch Series 7

Featuring a faster processor, improved wireless connectivity and an updated screen.

CLOT and Converse Continue Partnership With Two Iconic Silhouettes
Footwear

CLOT and Converse Continue Partnership With Two Iconic Silhouettes

The Chuck 70 Hi and Ox get dressed in new customizable colorways.

Supreme x Vans Team Up for Skate Grosso Mid and Skate Era
Footwear

Supreme x Vans Team Up for Skate Grosso Mid and Skate Era

Dressed in red, blue and black.

BTS x McDonald's Mania Isn't Over Yet—Duo Expands Collab With Second Merch Drop
Culture

BTS x McDonald's Mania Isn't Over Yet—Duo Expands Collab With Second Merch Drop

Will you cop the “Butter” pajama pants? Or a T-shirt illustrated by Suga himself?

Revamp Your Wardrobe With House of Aama's Silk Halter Top and Skirt Sets
Fashion

Revamp Your Wardrobe With House of Aama's Silk Halter Top and Skirt Sets

Available in lime green and lavender.

Casetify To Launch Jean-Michel Basquiat-Inspired Tech Accessories
Culture

Casetify To Launch Jean-Michel Basquiat-Inspired Tech Accessories

Featuring the late artist’s iconic works like ‘Self Portrait,’ ‘In Italian’ and more.

Converse Revamps Classic Silhouettes in Latest CX Collection
Footwear

Converse Revamps Classic Silhouettes in Latest CX Collection

Alongside the new Aeon Active CX in collaboration with A-COLD-WALL*’s Samuel Ross.

Would You Try the Viral "One-Minute Mullet" TikTok Trend?
Beauty

Would You Try the Viral "One-Minute Mullet" TikTok Trend?

The latest from #HairTikTok.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.