ILIA Beauty Reissues Its Very First Product in 8 New Shades
The nostalgic relaunch celebrates the brand’s 10-year anniversary.
10 years ago, ILIA Beauty launched its first hero product, Tinted Lip Conditioner, a lipstick-balm hybrid that quickly became a cult favorite. Now, in honor of the brand’s decennial, ILIA is reissuing its inaugural offering with an updated formula and expanded shade range.
The OG product — now dubbed Balmy Tint Hydrating Lip Balm — is reformulated with cleaner ingredients including moisturizing rosehip seed oil and shea butter. Buildable color arrives in eight shades including burgundy “Cool Berry,” mauve “Memoir” and cocoa “Faded.” One swipe imparts a subtle tint that can be intensified with additional application.
ILIA Beauty’s Balmy Tint retails for $28 USD at the brand’s website.