HAIM Fronts Its First-Ever Beauty Campaign
In honor of ILIA’s Super Serum Skin Tint.
ILIA has tapped Grammy-nominated sister trio HAIM for its latest campaign highlighting the brand’s cult-favorite Super Serum Skin Tint SPF 40. The partnership marks a first for the band, who have never fronted a beauty campaign before — although the sisters have spent years reaching for the skin tint in their own beauty routines.
“The idea for Super Serum Skin Tint SPF 40 came from a genuine need,” says Sasha Plavsic, founder of ILIA, in a press release. “I was a new mother, with a history of sensitive skin, who simply didn’t have enough time in the day and needed an all-in-one product to get me out the door faster. Skin Tint and HAIM’s relationship with it captures the essence of ILIA — creating makeup that makes your skin better and your routine easier.”
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Designed as a three-in-one solution for sensitive skin, the Super Serum Skin Tint SPF 40 layers skincare, buildable coverage and mineral SPF protection into a single step. Its barrier-first formula combines hyaluronic acid and squalane for hydration, while allantoin works to soothe redness and calm reactive skin. Clinically shown to instantly improve the look of skin, it’s lightweight formula won’t weigh down your skin. “It hides blemishes really well, but still lets our freckles show through,” the band says. “It’s makeup, it’s skincare, it’s SPF — it honestly has it all.”
In other news, Madonna is global brand ambassador of Kiko Milano.
