EXCLUSIVE: COS Unveils FW21 Campaign Ahead of London Fashion Week Runway Debut
The beginning of a new era for the label.
The Spring/Summer 2022 season is off to a strong start with exciting shows from New York. As the fashion crowd now heads to London, COS has given HYPEBAE an exclusive look at its Fall/Winter 2021 campaign arriving as part of the brand’s hybrid show.
Marking the H&M-helmed label’s first-ever runway, the presentation will feature an in-person catwalk as well as a digital livestream. Fronted by the likes of supermodel Raquel Zimmermann, activist Janaya Future Khan and actor Manny Jacinto, the visuals capture a range of minimalist looks. As a continuation of COS’ commitment to sustainability, each of the garments is created with circularity in mind by using organic and repurposed materials.
Standouts include staple blazers paired with crisp white shirts, as well as knit sweaters sporting cut-out detailing. For the colder days, COS has designed chunky knitwear with loose fits in ivory and pastel hues. The neutral garments are accentuated with colored fuzzy clutches, while glossy padded jackets add contrast.
Scroll through the gallery above for COS’ FW21 campaign. The label’s first-ever runway presentation will take place on September 21 at LFW. In tandem with the show, COS is also revealing a new logo on all of its packaging — which is 100% recyclable — starting this fall.
- Jack Davison
- Clare Richardson