According to E!, the rapper’s company Mascotte Holdings, Inc. filed a trademark application on August 27 to use his name on his own range of home decor products. Ye’s potential offerings will include an array of blankets, shower curtains, textile wall hangings, towels, pillowcases, placemats and more.
This news comes a year after Kim Kardashian revealed her own home decor line, KKW Home. Kardashian’s upcoming products will arrive in the form of “towels, shower curtains, textiles for home furnishings, comforters, aromatherapy diffusers, bath products, body sponges, bathroom candles, household containers for storing and organizing cosmetics” as per the filing documents obtained by E!.
Further details about Ye’s homeware brand have yet to be disclosed. Stay tuned as we learn more.