Beyoncé and Jay-Z Star in New Campaign Film for Tiffany & Co.
The Carters pay tribute to ‘Breakfast at Tiffany’s’ with their rendition of “Moon River.”
Tiffany & Co. is continuing its partnership with Beyoncé and Jay-Z with a newly revealed film for its “ABOUT LOVE” campaign. The video follows up on the visual starring the Carters in front of Jean-Michel Basquiat’s Equals Pi (1982) painting.
In the film directed by Emmanuel Adjei, Beyoncé sits at a piano as she sings “Moon River” paying tribute to the 1961 film, Breakfast at Tiffany’s. Her husband captures the moment on a Kodak Super 8 camera at the Orum House in Los Angeles.
Queen Bey is seen wearing the Tiffany Diamond — which symbolizes Tiffany & Co.’s heritage — along with key designs from the house’s Tiffany T line. Meanwhile, Jay-Z dons Jean Schlumberger’s Bird on a Rock brooch reimagined as cuff links.
Watch the full campaign film below. Along with the partnership, Tiffany & Co. has pledged $2 million USD in scholarship to support art students at Historically Black Colleges and Universities (HBCUs).