Fashion

Beyoncé and Jay-Z Celebrate Modern Love in Tiffany & Co.'s Historic Campaign

Queen B stuns in the jeweler’s famous 128-carat Tiffany Diamond.

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Beyoncé and Jay-Z Celebrate Modern Love in Tiffany & Co.'s Historic Campaign

Queen B stuns in the jeweler’s famous 128-carat Tiffany Diamond.

Earlier this month, Tiffany & Co. appointed Beyoncé and Jay-Z as its new brand ambassadors. Now, the jewelry company has unveiled its newest campaign starring none other than the Carters.

“Beyoncé and Jay-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values,” Tiffany & Co.’s Executive Vice President of Product and Communications Alexandre Arnault shared in a statement. “We are honored to have the Carters as a part of the Tiffany family.”

Dubbed “ABOUT LOVE,” the campaign explores connection and vulnerability. Situated in front of Jean-Michel Basquiat’s never-before-seen Equals Pi (1982) painting, Queen B wears the brand’s famous 128-carat Tiffany Diamond. Following Mary Whitehouse, Audrey Hepburn and Lady Gaga, Beyoncé is the fourth woman and first Black woman to have the honor of wearing the rare gemstone.

Meanwhile, Jay-Z is seen in Jean Schlumberger’s legendary Bird on a Rock brooch, which has been reworked as a pair of cuff links. In addition to the campaign, the jeweler will pledge $2 million USD towards scholarship and internship programs for Historically Black Colleges and Universities.

“ABOUT LOVE” will release worldwide in print on September 2, while an accompanying Emmanuel Adjei-directed film will launch on Tiffany’s website on September 15.

 

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