Fashion

UPDATE: AMBUSH Expands Into the Metaverse With POW!® "Reboot" NFT

Inspired by the label’s signature ring loved by Kanye West, Pharrell Williams and A$AP Rocky.

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UPDATE: AMBUSH Expands Into the Metaverse With POW!® "Reboot" NFT

Inspired by the label’s signature ring loved by Kanye West, Pharrell Williams and A$AP Rocky.

UPDATE (February 4, 2022): AMBUSH has plans to venture into the metaverse, with its POW!® design being rebranded into a series of 2,022 minted NFTs. Titled POW!® “Reboot” NFT, the collection features multiple variations of the once-iconic accessory, doused in colorways of “Glitter Purple,” “Neon Green” and “Matte Gradient.”

The brand’s digital assets will serve as a membership card, allowing its holders to gain exclusive entry to physical and online events. Collectors will also have priority access to future limited-edition collaborations and exclusive NFT drops.

The collection is scheduled to drop online on February 14, followed by the grand opening of a metauniverse in early March. Stay tuned for more details on the brand’s Discord page.


ORIGINAL STORY (January 28, 2022): Yoon Ahn of AMBUSH has taken to Instagram to announce the launch of the brand’s first NFT, POW! Energon.

Debuted via an NFT video, the POW! ring — a piece emblematic of the early days of the label — comes in a coat of gold and is toggled in a circular motion. The item is comprised of a series of stacked pixels, featuring a “POW!” speech bubble engraved on the front while AMBUSH branding makes an appearance on its bridge. Celebrities such as Kanye West, Pharrell Williams and A$AP Rocky have donned the classic accessory.

POW! Energon will be available on the label’s OpenSea and Discord channels starting from February.

 

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