The Latest Nike Air Max is Peak '90s — And It's Sustainable
Adding to Nike’s “Move to Zero” initiative.
Nike calls on the Air Max models of the ’90s for inspiration for the recently revealed Air Max TW, describing the sneaker as follows:
Inspired by the treasured franchise that brought Nike Air cushioning to the world and laid the foundation for the track-to-street aesthetic, its eye-catching design delivers a 1-2 punch of comfort and fashion. Ready to highlight any ‘fit, its lightweight upper pairs angular and organic lines to create an entrancing haptic effect.
Aside from the sneaker’s design, which borrows heavily from the Tailwind and TN, the buzz-worthy drop is made of recycled materials as part of Nike’s “Move to Zero” sustainability initiative. In an effort towards zero carbon and zero waste, Nike crafts the Air Max TW from recycled materials, namely post-consumer and/or post-manufactured waste.
The sneaker is available now via Nike in two colorways, a black/white makeup and a “Racer Blue/Speed Yellow” color scheme. Both are priced at $160 USD.
Elsewhere in sneakers, the New Balance 550 returns in “Pink Sand.”