Pepper Is Not Sorry About Its Latest Diversity Campaign
“Imagine if we obsessed about the things we loved about ourselves instead.”
Pepper, the unapologetic bra and underwear company, has unveiled its latest “Not Sorry” campaign — an ode to celebrating bodies as they are and resetting society’s rules on beauty and body standards.
The “founded by women, for women” label wants everyone to feel confident in the skin they live in, “no augmenting, no diminishing, no apologies.” With the Not Sorry campaign, Pepper strives for women to embrace the bodies they have today, “small and all, and take up space in this world — always.”
“Society has us apologizing for just about everything when it comes to the way we look. But here at Pepper we believe that everyone deserves to feel confident in the skin they’re in: no augmenting, no diminishing, no apologies. We’re done viewing ourselves as never-ending fixer-uppers. We’re here to embrace the bodies we have today, small and all, and take up space in this world — always. Sorry, not sorry,” reads the exclusive press release.
Jaclyn Fu, Co-founder and Co-CEO, commented, “It started with rolling up tube socks, then chicken cutlet inserts, then teetering on the idea of a boob job. For so many women, there seems to be one part of our body that we wish could be different… “better.” For a long time it was wishing I had bigger boobs. Why did I get the gaps in my bra? Why did swimsuits make me feel so self conscious? Why did I have to look two sizes bigger with a push up bra? Why is “flat” still used as an insult to this day? Imagine if we obsessed about the things we loved about ourselves instead. The pressures from society make that so damn hard.”
Peep the official campaign above lensed by Elena Mudd and head over to Pepper’s website to cop the full range.
In other news, check out the BAE bulletin: when and where to cop this week’s best releases.
