Rosalía Fronts Acne Studios' FW22 Campaign
The Spanish singer-songwriter is captured as a historical muse by Paul Kooiker.
Acne Studios has just revealed its Fall/Winter 2022 campaign starring the trailblazing Spanish singer and songwriter Rosalía. Key pieces from the runway collection are combined with Rosalía’s uncompromising style in a series of intimate still and moving photos by Dutch artist Paul Kooiker, who portrays the musical star as a historical muse.
The campaign, which intends to showcase Acne Studios’ experimental materiality, sees Rosalía wearing her personal favorite pieces, the iconic black metal frame sunglasses, and jersey boots. The star also sports the recently launched repurposed denim, jersey and leather line. “I love how bold but elegant everything is. To me, Acne Studios is a brand that takes care with the fabrics, the colors, the textures – everything is so well thought through, impeccable and fresh,” Rosalía says in the exclusive press release.
Jonny Johansson, Creative Director of Acne Studios, highlights, “The fall collection was a collage of different ideas and feelings, so we wanted to explore this clash of historical references but with a cultural icon who feels so effortlessly of the moment. We felt Rosalía was the perfect fit because she has a unique ability to shapeshift through time, history and culture, all with a contemporary lens. Meanwhile, there is a timelessness, brutalism and elegance to Paul Kooiker’s work that felt right for the mood of the campaign.”
In between touring the world with her third studio album, Motomami, and winning awards, the singer-songwriter took time from her busy mega-stardom to shoot the campaign in her beloved hometown Barcelona. “When I pose for a photographer, I always try to be myself but also try to channel an energy. What appealed to me the most about working with Paul [Kooiker] was that he has an atemporal style, his pictures could have been taken when photography was invented. But, at the same time, he transmits a freshness of the moment. His pictures are badass,” adds Rosalía.
By portraying Rosalía’s uncompromising modern aesthetic, Paul Kooiker experiments with different visual realms. Kooiker says, “The campaign tried to capture Rosalía in a way she is rarely seen. While shooting the videos I discovered that her movements were so strong and confident that we continued this way of working for the stills. The approach was to shoot the contemporary collection in a timeless and historical atmosphere.”
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