11 Honoré x adidas Join Forces on Size-Inclusive Activewear Collection
The two brands collaborate for the first time.
The Dia & Co.-owned label worked with the sportswear giant on 14 styles dressed in earthy hues, ranging from onesies and corset bras, to tees and sweatpants offered in sizes 1XL to 4XL. Inspired by the Northern Lights, the high-performance items are highlighted with patterns replicating the look of light diffusion and reflection.
Each piece is crafted using 11 Honoré’s grading process, tailoring the fit of garments to each size. adidas’ FORMOTION technology — a system that creates sculpted cuts for optimal comfort allowing for freedom of movement — is used to create the items that are made out of AEROREADY, a moisture-wicking material.
“At Dia & Co, and with our luxury division 11 Honoré, we’re always looking to push boundaries and expand beyond what has already been done,” Nadia Boujarwah, Dia & Co.’s CEO, shared with Hypebae. “Our mission is to always provide more access and options to the plus size woman across all categories of fashion. With adidas, we found a great partner that is equally invested in this mission and could work with us to make sport more accessible with their leading technology paired with our fit expertise.”
adidas’ Senior Designer for Sports Partnerships Ngoc-Hien Nguyen added, “The mission of this collection was to make sport accessible to more women. We combined adidas’ leading technology and 11 Honoré’s unmatched fit expertise, to create a high-performance collection that provides supreme form, fit, and aesthetic. It was super important that the collection didn’t compromise on style and that there were pieces that could support any activity, from fitness garments to more lifestyle-inspired pieces that are perfect for daily life.” According to the designer, the collaboration was built over a series of fit-wear tests, with improvements made based on feedback from the community.
Take a look at the collection above. The 11 Honoré x adidas activewear range is now available online.
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