Debuting in the size-inclusive brand’s launch is the ultra-cozy robe and form-fitting tank tops. Loved for revolutionizing the bra industry with its attention to detail and commitment to the wearer’s comfort, the cult-classic brand is giving us the gift of loungewear. Appearing in soft-to-the-touch Lurex and sensual silk, the assortment of intimates offer the ultimate attire for relaxing at home, allowing you to enjoy the holidays in luxurious style.
The thoughtfully made mélange of lingerie and undergarments is grounded in a festive color palette consisting of a deep rich “Garnet Red,” a shimmering “Quartz Gold” and a stunning “Crystal Blue” shade. The merry collection also introduces a brand-new color option for CUUP — “Plum” — a succulent, passionate shade of purple. Included in the new launch for the coming winter months are figure-flattering high waist and string thongs, as well as balconette and satin plunge bras.
Take a look at CUUP’s holiday campaign in the gallery above. The collection’s prices range from $20 to $70 USD and is available on the brand’s website.