Teyana Taylor Stars in Calvin Klein's New Bra Campaign
Putting the underwear to the test through movement.
Teyana Taylor is putting Calvin Klein’s latest bra to the test, and she’s not exactly standing still. For Fall 2026, the actor, director and performer fronts the brand’s new “Perfectly Fit Custom Lift” campaign, bringing its focus on movement, comfort and support to life.
Directed by Gordon Von Steiner, the campaign sees Taylor move between intimate moments and full-out choreography, set to Tina Turner’s “The Best.” It’s a fitting soundtrack for a bra designed to keep up with everyday life, whether that means performing, heading to the red carpet or simply running around with the kids.
The new bra is designed with personalized shaping and natural-looking lift, with padding adjusted according to bra size for more proportional support. Lightweight construction and smoothing wings create a seamless finish, while both underwire and wire-free options offer different takes on everyday support. If you’re not into the ultra-structured feel, Calvin Klein has still got you covered, with three silhouettes in the collection: the Perfectly Fit Custom Lift Demi Bra, Wirefree Triangle Bra and Lace Push Up Bra.
“I can move, I can breathe and I can just be me,” Taylor says of the collection, a sentiment that pretty much sums up Calvin Klein’s approach to everyday underwear. The Perfectly Fit Custom Lift is now available globally via the Calvin Klein website.
