FENDI and Oscar Wang Celebrate the Holidays With Fendidi Digital Playground
It’s time to get gaming.
The latest game extends their initial collaboration, which saw the release of an adorable virtual panda outfitted in the brand’s familiar branding. The Fendidi playground presents an immersive experience allowing users to experiment as avatars Fendino and Fendina. Filled with iconic features like the brand’s much-loved Baguette handbag, players will be swept in Wang and FENDI’s captivating world.
The multidisciplinary artist reveals that the virtual setting is an opportunity for younger shoppers to “[create] “experiences in both the [digital and physical] spheres that communicate with each other.” He continues in an exclusive press release, “Connecting the story of FENDI with the next generation is about configuring the codes of the house into a language that is visually engaging.”
Capturing the spirit of the holidays, the digital playground is focused on the importance of community and creating joyful moments during this time of year. The collaboration also introduces new Fendidi stickers as the latest designs are available on global messaging platforms, like Line, Kakao and WeChat, further integrating the brand into the users’ everyday lives.
The Fendidi game is available to play online. Take a peek at the interface in the gallery above.