Beauty 

Gemzeez' Y2K Tooth Gems Are the Ultimate Beauty Accessory

The Kaplan twins reinvent the early aught’s staple.

By
7,886 Hypes

Gemzeez' Y2K Tooth Gems Are the Ultimate Beauty Accessory

The Kaplan twins reinvent the early aught’s staple.

Despite the fact that we’re hurdling toward 2023, Y2K nostalgia is at an all time high and tooth gems are the latest aughts inspired trend to put us in a chokehold.

Reminiscent of the blinged out grills that gleamed and glistened in the mouths of every rapper and rockstar nearly 20 years ago, fashion girlies and lovers of experimental beauty have been decking out their molars with bite-sized gems. While the pandemic introduced a slew of avant-garde and innovative trends from clown-core to extreme DIY, tooth gems are in a league of their own as the sparkling dental accessory takes the art of wearing jewelry to new heights.

That’s where Gemzeez comes in.

Founded by pop artists and twins, Allie and Lexi Kaplan, the emerging beauty brand was born out of a creative rut. “Galleries were closed and we were feeling very stagnant with our art career. The two of us were fighting a lot and not working well together as an artistic duo, which led us to take a months-long break,” Allie shares with Hypebae.

“With the rise of TikTok, we had been seeing tooth gems popping up more and more. To get them professionally done costs around $200 USD, but having a dad who’s a dentist, we went to him for help on how to do it ourselves.”

 

View this post on Instagram

 

A post shared by Gemzeez (@gemzeez)

Substituting paint brushes for gem applicators, the Kaplan sisters channeled their artistic energy into a decidedly more intimate medium, bringing their signature vivid color palette and tongue-in-cheek approach to the world of makeup. Despite being reluctant to work together again, Lexi jumped on board, reigning in Allie’s creative side with her operational know-how.

The body has become their new canvases as Gemzeez has proved to be the twins’ most inspiring outlet yet. “Gemzeez has become our new form of artwork as we design everything, from the gems to the packaging. With our art career, everything had to be curated and perfect, whereas now self-expression and having fun is much more important to us now,” Lexi reveals.

Not only does the Gen-Z beauty brand provide affordable and temporary tooth gems in a myriad of designs from classic diamonds to iridescent butterflies, Gemzeez offers Euphoria-esque glitter eyeshadows and will be branching out into the nail category with the upcoming arrival of press-on manicures.

Gemzeez Starter Kit is available for $32 USD on the brand’s website.

Read Full Article
Share this article

What to Read Next

Juicy Couture x Kraft Real Mayo Drop New Velvety-Smooth Y2K Tracksuits
Fashion

Juicy Couture x Kraft Real Mayo Drop New Velvety-Smooth Y2K Tracksuits

Could this be any more iconic?
2,650 Hypes

Paul Frank x Anti Social Social Club Is Peak Y2K Nostalgia
Fashion

Paul Frank x Anti Social Social Club Is Peak Y2K Nostalgia

A blast from the past.
2,436 Hypes

Holzweiler's Puffed Leg Warmers are the Y2K Winter Accessory
Fashion

Holzweiler's Puffed Leg Warmers are the Y2K Winter Accessory

Transforming the balletcore staple.
1,310 Hypes


JT Isn't Getting Enough Credit for Her Y2K Style
Fashion

JT Isn't Getting Enough Credit for Her Y2K Style

She owns our Saved folder.
2,321 Hypes

Who Is Keke Palmer Dating?
Sex & Dating

Who Is Keke Palmer Dating?

5 things you didn’t know about Palmer’s boyfriend, Darius Jackson.
1,861 Hypes

6 Beauty Advent Calendars That Will Win Your Hearts and Dollars
Beauty

6 Beauty Advent Calendars That Will Win Your Hearts and Dollars

Hello, Santa — I need all of these, thanks.
1,292 Hypes



ABC's 'GMA3' Co-Anchors Amy Robach and T.J. Holmes Are Taken Off the Air
Entertainment

ABC's 'GMA3' Co-Anchors Amy Robach and T.J. Holmes Are Taken Off the Air

After their secret affair went viral.
295,504 Hypes

Prince Harry Admits To Being "Terrified" in the New 'Harry & Meghan' Trailer
Film & TV

Prince Harry Admits To Being "Terrified" in the New 'Harry & Meghan' Trailer

The couple gets candid about their struggles.
1,749 Hypes


Dua Lipa Wants Women To Embrace Their Sexuality
Culture

Dua Lipa Wants Women To Embrace Their Sexuality

“As women, we have been oppressed on how you are supposed to look or be.”
2,295 Hypes

Kim Kardashian Enters Her Villian Era in Tiny Crop Top and Honey Blonde Hair
Beauty

Kim Kardashian Enters Her Villian Era in Tiny Crop Top and Honey Blonde Hair

It looks like Kim’s got her groove back.
2,381 Hypes

Maison Margiela and Reebok Announce the Classic Leather Tabi Nylon
Footwear

Maison Margiela and Reebok Announce the Classic Leather Tabi Nylon

The Tabi toe sneaker returns.
3,730 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.