


Lily-Rose Depp, Whitney Peak and Margaret Qualley Star in Chanel 22 Bag Campaign
Spotlighting the house’s signature silhouette in their respective films.
Chanel has tapped Lily-Rose Depp, Whitney Peak and Margaret Qualley to be the main faces of its 22 Bag ad campaign. Directed by Inez and Vinoodh, the visuals arrive in the form of stills and videos that spotlight the actors’ lesser-known sides.
Depp’s segment features her speaking in the third person, talking about the hours that pass by throughout the day. The talent is also seen with the bag in two versions: white with black “Chanel” letters and black with white letters.
Meanwhile, Gossip Girl‘s Peak’s campaign is of her leaving a message for a friend telling her about her evening. The actor’s 22 Bag is crafted from pink quilted leather with gold “Chanel” lettering on the front and comes with a metal chain interlaced with leather.
Finally, Qualley’s voice-over is an invitation to slow down and an ode to the power of nature. The Maid star unveils the house’s bag as a tote and a backpack in a variety of colorways.
Peep the images above. Stay tuned for Chanel’s official films of Depp, Peak and Qualley.