Jo Malone Taps Adwoa Aboah As Its New Global Ambassador
The mental health advocate and model is the face of its new fragrance.
Cult-favorite fragrance brand Jo Malone has just revealed its partnership with mental health advocate, actor and model Adwoa Aboah, tapping the newest global ambassador as the face of its English Pear & Freesia scent.
One of our generation’s foremost voices breaking the stigma against mental health, Aboah aligns with the London-based brand’s commitment to authenticity, inclusivity and kindness.
“I’m very grateful for this partnership as it puts mental health at the forefront of our collaboration. I’m really excited to challenge tradition, by attracting new audiences to Jo Malone London because of the value it champions. I want people to know about the work that Jo Malone London has been doing for mental health charities for years and allow people to feel part of something. I’m incredibly excited about this position and the things we plan to do together,” the multi-hyphenate model says in an exclusive press release.
The English Pear & Freesia fragrance is a luscious bouquet of ripe fall fruit, and bright floral notes, accompanied by warming patchouli.
Take a look at Jo Malone’s latest campaign in the gallery above and visit its website to purchase your favorite fragrance.
