Fashion

Charli XCX Is the Face of JW Anderson’s New Bumper Bag Campaign

The it-bag is now approved by Charli XCX and Dua Lipa.

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Charli XCX Is the Face of JW Anderson’s New Bumper Bag Campaign

The it-bag is now approved by Charli XCX and Dua Lipa.

Charli XCX is the star of JW Anderson‘s new Bumper Bag campaign, showcasing the popular silhouette in a range of striking new colorways.

The Bumper Bag collection was first launched for Spring/Summer 2022 and consists of the Bumper and the Bumper Moon bag. Both styles celebrate themes of inversion and extreme proportions. Inspired by cushioned travel pillows and bright balloons, the bags are made of neoprene tubing and finished with a shrunken adjustable strap, before being turned inside out to reveal exposed padding.

Both silhouettes are now reimagined for the Pre-Fall 2022 season in clashing colorways of toffee and lilac, bubble-gum pink and blue and post box red and black. Made from an ultra-high shine, glossy calf-leather, each bag also boasts gold logo embossing, golden hardware and a nappa lamb leather lining for the ultimate statement.

The new Bumper Bags are available to shop on the JW Anderson website and from the London store. For more Charli XCX news, here’s how to shop her wardrobe directly from Depop.

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