Fashion

adidas Originals Release Watch Collection Inspired by the "Young Creative"

Taking influence from the concrete jungle, where dreams are made of.

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adidas Originals Release Watch Collection Inspired by the "Young Creative"

Taking influence from the concrete jungle, where dreams are made of.

Leading watch manufacturer Timex Group has joined forces with adidas Originals for an all-new selection of watches inspired by today’s creative generation. The campaign, titled “Time For Me,” sees adidas Originals continuing to champion the young creative, empowering their unique personalities and ability to express themselves.

Comprised of four distinct styles in vivid colorways, the collection fuses adidas Originals’ streetwear aesthetic with heritage design. “Concrete Junglists” is the first in the series designed for the city-born creatives who live life in the concrete jungle. The second is “Reeewind Time,” which combines an ’80s retro design with a modern flair. The third watch in the collection is dubbed “Sustainably Strapped,” which sees the brand taking the design back to its core, using sustainable materials and running on solar power.

The final design is “Game On The Go,” drawing inspiration from the streets as the everyday home for the young creative. Colorways switch between vivid adidas blue and green to classic silver and black, alongside sleek monochrome editions too.

The new adidas Originals watches are available for purchase from the Watchshop website. In other collaboration-related news, check out the latest from Tremaine Emory’s Denim Tears and Dover Street Market.

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