Beauty

Kim Kardashian Announces Skincare Brand SKKN by Kim

“I created this line so that everyone can feel confident in their skin,” she says.

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3,144 Hypes

Kim Kardashian reemerges into beauty and skincare with the launch of SKKN by Kim.

Last July, Kardashian announced in an Instagram Story that KKW Beauty would be closing up shop to focus on “new formulas that are more modern, innovative and packaged in an elevated and new sustainable look.”

“In all of my business endeavors, I’ve been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance-driven — and I have carried this same drive and approach with me into creating a legacy skincare brand,” says Kardashian in a press release. “What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it. Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise — and I knew I had to share my learnings.”

SKKN by Kim will feature a nine hero mix-and-match product list that includes a cleanser, toner, exfoliator, hyaluronic acid serum, vitamin C serum, moisturizer, eye cream, oil drops and a nighttime oil ranging from $45 USD to $95 USD.

The new line will launch on June 21 and will be exclusively available on the brand’s website. See more of Kim Kardashian’s SKKN announcement below.

 

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