Fashion

Naomi Campbell Stars in Self-Portrait’s "The Bow Is Mine" Campaign

The British supermodel helps debut the brand’s collection of handbags.

By
8,381 Hypes

Naomi Campbell Stars in Self-Portrait’s "The Bow Is Mine" Campaign

The British supermodel helps debut the brand’s collection of handbags.

London-based fashion brand self-portrait has unveiled its inaugural collection of handbags with the help of British icon Naomi Campbell. Inspired by the 90’s R&B classic, “The Boy Is Mine” by Brandy and Monica, the campaign pays homage to the era.

Directed by the inimitable photographer Renell Medrano, the visuals feature Campbell conversing on her corded phone, letting the person on the other side know for certain that the Bow bag is hers and only hers. Inspired by self-portrait’s carefree energy, the Bow Bag debuts with two styles — the Bow Mini and the Bow Micro handbags. The bite-sized bags feature a dazzling crystal bow on the facade and arrives in a variety of eye-catching shades from a pastel “Pistachio” hue to a white and gold colorway.

Han Chong, self-portrait Founder and Creative Director tells us in an exclusive press release, “When thinking about how to launch the Bow Bag, I was feeling quite nostalgic and reflective of the past and kept being drawn to the nineties, an era when fashion was sweet yet tough, and heavily influenced by music. The origins for this campaign came from such a simple idea born out of a play on words with the name of our new bag. Given the ambition, it could have been impossibly challenging, but I was so honored when everyone jumped on board to make it a reality.”

“From creative ingenues Renell Medrano and Haley Wollens, to the legendary Naomi Campbell who stars as our leading lady and to Brandy and Monica for allowing us to use their iconic track to bring our dream video to life. There is only one person I knew who would be able to fill the role of our lead for this video. Naomi defines not only the era we are paying tribute to through this project, but she represents everything the self-portrait woman stands for — she’s strong, independent, provocative, and always authentically herself.”

Styled by Haley Wollens, the British supermodel grounds the accessories with pieces from self-portrait’s upcoming Fall/Winter 2022 collection, wearing a sequined two-piece crop top and skirt, alongside a sweeping mesh long sleeve gown and knitted midi dress.

Take a look at self-portrait’s campaign in the gallery above and watch the video below. The handbags are available on the brand’s online store.

Read Full Article
Share this article

What to Read Next

Self-portrait Brings Gilded Elegance to New Bow Bag
Fashion 

Self-portrait Brings Gilded Elegance to New Bow Bag

Part of the brand’s debut accessories collection.
1,103 Hypes

Gigi Hadid Takes the Streets of NYC in Self-Portrait's FW22 Campaign
Fashion

Gigi Hadid Takes the Streets of NYC in Self-Portrait's FW22 Campaign

Wearing standout pieces from the label’s latest collection.
2,801 Hypes

Marc Jacobs' Pre-Fall 2022 Campaign Stars Naomi Campbell
Fashion

Marc Jacobs' Pre-Fall 2022 Campaign Stars Naomi Campbell

Tote bags never looked so good.
4,360 Hypes


Kim Kardashian, Dua Lipa and Naomi Campbell Walk the Balenciaga Couture Runway
Fashion

Kim Kardashian, Dua Lipa and Naomi Campbell Walk the Balenciaga Couture Runway

Alongside Nicole Kidman, Christine Quinn and Bella Hadid.
5,256 Hypes

Drug Being Tested Vanishes Cancer for All Patients in Clinical Trials, Resulting in Massive Breakthrough
Culture

Drug Being Tested Vanishes Cancer for All Patients in Clinical Trials, Resulting in Massive Breakthrough

It’s “the first time this has happened in the history of cancer.”
22,663 Hypes

Hers Redefines Women’s Wellness With Essential Supplement Launch
Beauty

Hers Redefines Women’s Wellness With Essential Supplement Launch

“Take care of yourself from the inside out.” — hers
4,857 Hypes

Off-White™ Unveils Fourth Homeware Collection at Salone del Mobile 2022
Art & Design

Off-White™ Unveils Fourth Homeware Collection at Salone del Mobile 2022

Inspired by Virgil Abloh’s fascination with “taking the familiar and making it new.”
3,877 Hypes

Even Megan Fox Is Against the Return of Low-Rise Jeans
Fashion

Even Megan Fox Is Against the Return of Low-Rise Jeans

The actor talks Y2K style and what inspired her latest Boohoo collab.
10,101 Hypes

Lizzo Launches YITTY's "Headliner" Collection
Fashion

Lizzo Launches YITTY's "Headliner" Collection

It’s about damn time.
2,953 Hypes

Collaboration Culture: Of the Moment or Overdone?
Footwear 

Collaboration Culture: Of the Moment or Overdone?

Brand x brand x exhaustion.
39,449 Hypes


Self-portrait Brings Gilded Elegance to New Bow Bag
Fashion 

Self-portrait Brings Gilded Elegance to New Bow Bag

Part of the brand’s debut accessories collection.
1,103 Hypes

New York Based-Designer Nik Bentel's Iconic Pasta Bag Is Back For Round 2
Art & Design

New York Based-Designer Nik Bentel's Iconic Pasta Bag Is Back For Round 2

This time, inspired by Barilla’s rival De Cecco.
2,463 Hypes

Alexander McQueen Partners With 12 Artists for Pre-FW22 Collection
Fashion

Alexander McQueen Partners With 12 Artists for Pre-FW22 Collection

“I wanted to engage in a new creative dialogue with the collection this season,” says creative director Sarah Burton.
1,220 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.