Culture

Adidas Wants to Provide Football Pitch Access for Female, Trans and Non-Binary Players

“Pitch, Please.”

By
1,394 Hypes

Adidas Wants to Provide Football Pitch Access for Female, Trans and Non-Binary Players

“Pitch, Please.”

For female-identifying and non-binary players, one of the biggest barriers to participation within football is good access to pitch space. As a result, adidas has launched a new campaign called “Pitch, Please” which seeks to change that, providing access to adequate infrastructure through an all-new booking service.

As part of the campaign, regular access to pitch space has been secured in locations across London for the duration of the UEFA Women’s Euro 2022 tournament, encouraging more female-identifying, trans and NB players to continue the sport. According to a report carried out by Women In Sport in March 2022, 59% of teenage girls who used to be interested in the sport drop out due to inadequate opportunities and facilities. Furthering that, research undertaken by adidas’ Breaking Barriers Academy suggests that players in male-dominated sports tend to experience unequal treatment in regards to facilities and access, with some clubs offering only communal changing spaces that not everyone is comfortable in.

“Growing up, having a safe and accessible space to play football was so important, and without that I wouldn’t be where I am today,” says Everton and England player Toni Duggan in a press release. “I understand first-hand the value this can have and I know it will really benefit the community.”

The campaign seeks to address that disparity by providing access for players of all levels of experience, with players able to request a session through a WhatsApp booking service. Space will be available at Haggerston school on the weekends with further access due to be available through adidas’ partner Fulham FC. In total, adidas will offer over 100 hours of play-time across the duration of the Euro tournament.

“Throughout UEFA Women’s EURO 2022, thousands of women, girls, and non-binary people will be watching their heroes and will be inspired to play, but the significant lack of pitch access is a huge barrier in making this a reality. This is a real challenge, and one we must collectively combat to make sure a generational opportunity to welcome women, girls and non-binary people into the sport is not lost, adds Kathryn Swarbrick, General Manager & SVP for adidas Northern Europe.

More information about the WhatsApp booking service can be found on the adidas website. In other football-related news, have a read of what England women’s player Beth Mead had to say about the Lionesses’ first Euro game.

Read Full Article
Share this article

What to Read Next

Arsenal's Leah Williamson On Empowering Women's Sport and Giving Back to North London
Culture

Arsenal's Leah Williamson On Empowering Women's Sport and Giving Back to North London

“Society has changed and women’s sport has reaped the benefits from it.”
4,952 Hypes

Heineken Wants Women’s Football to Be More Than a Moment of Euphoria
Culture

Heineken Wants Women’s Football to Be More Than a Moment of Euphoria

As it rallies support with its encompassing “12th Woman” campaign.
998 Hypes

Take an Exclusive First Look at the England Women’s Squad for Euro 2022
Culture

Take an Exclusive First Look at the England Women’s Squad for Euro 2022

Launched in a campaign starring Joy Crookes.
632 Hypes


England Women's Win First Euro Tournament Game Against Austria
Culture

England Women's Win First Euro Tournament Game Against Austria

A triumphant first result for England’s Lionesses.
38,102 Hypes

Machine Gun Kelly Shares Sweet Bonding Moment With Daughter Casie
Entertainment

Machine Gun Kelly Shares Sweet Bonding Moment With Daughter Casie

Involving Beyoncé and Jay-Z’s hit “Crazy in Love.”
3,860 Hypes

Beyoncé and IVY PARK Bring IVYTOPIA to the Stan Smith
Footwear

Beyoncé and IVY PARK Bring IVYTOPIA to the Stan Smith

Dipped in the perfect shade of lime.
7,224 Hypes

The Top 6 Shows and Runway Trends at Paris Couture Week FW22
Fashion 

The Top 6 Shows and Runway Trends at Paris Couture Week FW22

From the star-studded Balenciaga runway to Olivier Rousteing’s takeover at Jean Paul Gaultier, here are our favorites.
2,537 Hypes

Under the Baedar: Saucony Shadow 6000
Footwear

Under the Baedar: Saucony Shadow 6000

Plan to wear black all summer? These are for you.
916 Hypes

Naomi Campbell Earns Honorary PhD for Contributions to Fashion
Fashion

Naomi Campbell Earns Honorary PhD for Contributions to Fashion

That’s Dr. Naomi Campbell, to you.
2,243 Hypes

Doja Cat Is Not Impressed With Noah Schnapp for Sharing Their Private DMs
Entertainment

Doja Cat Is Not Impressed With Noah Schnapp for Sharing Their Private DMs

“He went and shared information that I didn’t feel comfortable with him sharing.”
21,519 Hypes

K-Pop Group aespa Releases 2nd Mini-Album, 'Girls'
Music

K-Pop Group aespa Releases 2nd Mini-Album, 'Girls'

Comprised of nine tracks.
2,678 Hypes

Rick Owens DRKSHDW x Converse Return With 2 New TURBODRK Sneakers
Footwear

Rick Owens DRKSHDW x Converse Return With 2 New TURBODRK Sneakers

Shiny, futuristic colorways.
3,221 Hypes

'Money Heist: Korea' Stars on the Rising Influence of K-Content
Film & TV

'Money Heist: Korea' Stars on the Rising Influence of K-Content

Yunjin Kim, Park Haesoo and Yoo Jitae sit down with HYPEBEAST Korea to chat about their latest project.
1,119 Hypes

Donald Glover and New Balance Aim to Disrupt Collab Culture With Minimalist RC30s
Footwear

Donald Glover and New Balance Aim to Disrupt Collab Culture With Minimalist RC30s

Available in mustard and white colorways.
3,656 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.