Fashion

Juicy Couture Unveils "Self Made" Series, Starring Anita Chhiba and Missy Flynn

To celebrate the launch of five new tracksuits.

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1,993 Hypes

Juicy Couture Unveils "Self Made" Series, Starring Anita Chhiba and Missy Flynn

To celebrate the launch of five new tracksuits.

Juicy Couture‘s latest campaign stars an impressive roster of influential female talent, all known for their contribution to the creative industry. Celebrating an exclusive selection of JC products, the “JuicySelfMade” series highlights a number of new additions to the brand’s existing line of bedazzled tracksuits in a range of bright colors.

Available in dusky and light blue, lilac, orange and green, the new line of Juicy Couture sets features five of the brand’s signature tracksuits alongside two summer-ready styles made up of strappy vests and shorts. Each set boasts Juicy’s unique rhinestone logo on the front and back and is made from its familiar velour fabric.

Juicy enlisted six powerful trailblazers to showcase the new styles including “Sex Talks” owner Emma-Louise Boynton, senior editor at Perfect Magazine MeeMee White and Anita Chhiba founder of the online platform Diet Paratha. The campaign also stars Missy Flynn, co-founder of Rita’s and Bodega Rita’s alongside VIP stylist Natalie Roar and multidisciplinary artist and photographer Suzannah Pettigrew.

Take a look at the campaign in full above and shop the new collection on Juicy Couture’s website. While you’re here, check out the latest collection from Dickies.

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