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Starring the one and only, Cindy Kimberley.
Cute, playful and effortlessly flirty — Juicy Couture is back with a collection that turns up the heat. Introducing “Sun, Sea and Juicy Couture” — the brand’s Spring/Summer 2025 campaign, fronted by the stunning Cindy Kimberly, who embodies the perfect mix of beachside glam and Y2K nostalgia.
This season, the label dives into color, texture and attitude. Signature velour tracksuits make a vibrant return in sunny yellow, lush green, ocean blue and soft pink — ideal for lounging, strutting, or stealing glances. Micro skirts and cap-sleeve velour hoodies bring an early ’00s energy, which are available in shades of pink, chocolate brown and emerald green. No summer is complete without a little swim, so this capsule delivers with sleek one-piece swimsuits and mix-and-match bikinis made for poolside posing.
Flirty details are everywhere, especially with velour ruffle mini skirts paired with halter tops and the cutest graphic baby tees. Whether you’re rocking a “School’s Out” tank or a playful “Just Juicy” tee, the vibe is fun, carefree and unapologetically confident.
Juicy Couture’s SS25 collection is available for purchase on the brand’s official website. Click the gallery to see Cindy Kimberly looking absolutely irresistible in the new pieces.
For more new fashion drops, read about Louis Tomlinson’s brand, 28 clothing’s new collection.