Telfar is unveiling its newest colorway, “Highlighter Yellow,” on Friday, July 8.
The New York-based brand covers its trademark Shopping Bag in a bold and bright yellow, differing from the label’s other sunny options, like “Butter” and “Mustard” in its fluorescent intensity. The new color arrives in the standard small, medium and large sizes and are made of vegan leather.
Priced at $150, $202 and $257 USD, respectively, the “Highlighter Yellow” Shopping Bag will be available on Telfar’s online store on July 8 at 12 p.m. ET. Take a look in the gallery above.