Matthieu Blazy Debuts His First Campaign for Bottega Veneta
Shot by young photographers and cinematographers with minimal experience in fashion.
The designer — who was named the new creative director of the brand after Daniel Lee‘s abrupt departure last year — took headlines with his inaugural show, boldly opening with a simple look featuring a white tank top and jeans. Alongside brands like Prada, the designer opened the era of the white tank.
For the Winter 2022 campaign, Blazy enlisted a number of young photographers and cinematographers — who don’t have much experience in fashion shoots — to capture a cross-generational cast wearing looks from the new collection. The visuals, comprised of 41 still and moving images, take viewers on a journey, from backstage at the brand’s show venue in Milan, all the way to the Horst Festival in Belgium and to Sorrento, Italy.
See Bottega Veneta’s Winter 2022 campaign in full above.