Jung Kook Fronts Calvin Klein’s Fall 2026 “Feel The Fit” Campaign
Sporting the brand’s newest denim for the upcoming season.
BTS’ Jung Kook is back, starring in the third chapter of Calvin Klein’s Fall 2026 “Feel the Fit” denim campaign. Celebrating the unmatched confidence that comes when the outfit you planned in your head works out, the global ambassador infuses his effortless style and magnetic rhythm into the brand’s latest drop.
Directed and shot by Renell Medrano, the dynamic visual captures the instant shift in energy when Jung Kook slides into a pair of CK jeans. The sharp snap of a zipper sets the tempo, launching into sleek, powerful choreography set to classic tracks like “My Prerogative” and “Cut the Cake.”
“After working with Calvin Klein for so many years, I’ve come to appreciate how I feel every time I put on the brand’s jeans,” Jung Kook shared in a press release. “There’s something about the fit and attitude that really resonates with me. Bringing that feeling to life through music and movement made this campaign especially fun.”
The collection introduces updated silhouettes essential for your autumn wardrobe rotation. Highlights include the redefined ’90s Straight Jean, offered in rich washes from deep indigo to warm mid-blue, and the relaxed Baggy Jean in medium blue, crafted for loose, effortless movement.
The Fall 2026 collection is available to purchase now on the Calvin Klein website and select retailers.
In other news, Olivia Jade was a “Good Sport” for Reformation’s newest campaign.
