Fashion

Gucci Celebrates Stanley Kubrick's Most Iconic Films in Latest Campaign

Paying homage to legendary titles like ‘2001: A Space Odyssey,’ ‘The Shining’ and ‘Eyes Wide Shut.’

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Gucci Celebrates Stanley Kubrick's Most Iconic Films in Latest Campaign

Paying homage to legendary titles like ‘2001: A Space Odyssey,’ ‘The Shining’ and ‘Eyes Wide Shut.’

Gucci has unveiled the latest campaign spotlighting its “Exquisite” collection, which made its debut on the runway at Milan Fashion Week for the Fall/Winter 2022 season featuring a collaboration with adidas. The visuals celebrate the iconic works of Stanley Kubrick, with models standing in recognizable scenes from films such as 2001: A Space OdysseyThe ShiningEyes Wide Shut and more.

“The ‘Exquisite’ campaign is my tribute to cinema and to one of its brightest maestros, Stanley Kubrick. A philosophic filmmaker who, better than others, emanated the magic of that inextricable knot through which cinema exudes life and magnifies it,” creative director Alessandro Michele explained in a press release. Illustrating the story behind each and every garment in the FW22 collection, the designer reenacted Kubrick’s movies, with an adidas x Gucci gown worn in a scene of Barry Lyndon, a dress in The Shining, pearl-embellished looks in Eyes Wide Shut and more.

See the campaign imagery above and watch the film down below paying homage to each film.


With thanks to University of the Arts London, home of the Stanley Kubrick Archive, Warner Bros. Consumer Products, and the Stanley Kubrick Film Archives.

2001: A SPACE ODYSSEY and all related characters and elements © & ™ Turner Entertainment Co. A CLOCKWORK ORANGE, BARRY LYNDON, EYES WIDE SHUT, THE SHINING and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s22)

Replicas of the original costume designs curated by Milena Canonero and Charlotte Walter.

Read Full Article
Creative Director
Alessandro Michele
Art Direction
Christopher Simmonds
Photographer
Mert & Marcus
Make-Up
Thomas De Kluyver
Hair Stylist
Paul Hanlon
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