Fashion

Anya Taylor-Joy Joins Jaeger-LeCoultre as New Brand Ambassador

Starring in a short film titled ‘A Call of the Heart.’

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Anya Taylor-Joy Joins Jaeger-LeCoultre as New Brand Ambassador

Starring in a short film titled ‘A Call of the Heart.’

Anya Taylor-Joy is the newest brand ambassador of Swiss watchmaker Jaeger-LeCoultre.

The Queen’s Gambit star is joining the label with a new campaign and short video titled A Call of the Heart, which features the actor being welcomed into La Grande Maison through a phone call. The film references a key moment in the history of the brand, when Jacques-David LeCoultre made a phone call in 1903 to the Parisian watchmaker Edmond Jaeger to build an ultra-thin watch movement that eventually led to the creation of the Jaeger-LeCoultre brand.

“The encounter with Anya was meant to be. Her long family history with polo and interest in watchmaking led us to a natural partnership. With her ethereal beauty, her sensitivity, her talent and hardworking ethics, she embodies the values and style of our Maison,” Jaeger’s CEO Catherine Rénier shared in a press release.

Peep the imagery above and watch the film down below.

 

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A post shared by Jaeger-LeCoultre (@jaegerlecoultre)

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