adidas and IVY PARK Launch Drop 7: "PARK TRAIL"
With a campaign starring Georgia Palmer, Ice Spice, Offset and Devon Aoki.
Beyoncé’s IVY PARK and adidas just launched its seventh drop, dubbed “PARK TRAIL.”
Drawing inspiration from “the resilience of the outdoors” and “the spirit of the streets,” the new drop features a range of gender-neutral styles across fashion, performance, footwear and accessories.
To celebrate the new release, adidas and IVY PARK have enlisted the likes of Offset and his son Kodi, actor Devon Aoki and rapper Ice Spice alongside model Georgia Palmer and gymnast Nia Dennis for a vibrant campaign that seeks to bring the new collection to life. Offering a curated lookbook of versatile fits, the collection fuses classic outdoor-wear with elevated fabrics, bold colorways and glitzy details.
Offering a striking palette of “Sol Ange,” “Mojave,” “Lake-Her,” “Denali Green,” “Yosemite,” “White Sands,” “Pynes” and a “Canyon” print, the functional collection features modular footwear, convertible accessories and transitional apparel. With 56 apparel styles in total, standout pieces include the Camo Sequin Jacket, Camo Fur Coat, Circular Knit Camo Crop and the Hidden Pocket Crew Neck Sweatshirt. Elsewhere, the brand’s signature TT 2000 silhouette arrives in two new colorways.
adidas and IVY PARK’s “PARK TRAIL” drop lands on the brand’s website from February 9 and in select retailers from February 10.
