Ukranian Brand FROLOV Designs Exclusive Pieces for Sam Smith
Icons only wear custom made.
Sam Smith is in their era of reinvention and Ukrainian brand FROLOV is helping them along as the opulent fashion label designed nine custom looks for the artist’s new music video, “I’m not here to make friends.”
“It was extremely exciting to work with Sam Smith’s team and collaborate on this project with Ukrainian director Tanu Muino. Our signature provocative designs became a part of the visual story and Ukrainian talent is supported by majors of the industry, founder and creative director, Ivan Frolov shares in an exclusive press release.
Meticulously crafted corsets bare a bit of booty as each of the intricate pieces feature a flirtatious heart cut-out on the back. No detail is too small as the shimmering lingerie items boast sparkling zippers. Crystal-embellished stockings, gloves and pasties round out the sultry offerings.
Watch Sam Smith’s confidently extravagant music video below.
