This Brand Is Making Eco-Conscious Swimwear for Your Inner Mermaid
Alongside custom shell headphones, introducing LONDI.
Ukrainian-born label LONDI released its latest resort collection, “On Your Wave,” bringing a fluid selection of beach-ready coordinates designed to help you tune out the daily grind. The conceptual lingerie label is channeling a relaxed coastal spirit for this seasonal drop, using oceanic movements to inspire a highly adaptable range of separates.
The independent, female-owned brand is gaining serious international traction after recently being featured on TikTok by Nara Smith. Despite operating amidst ongoing conflict in Ukraine, the brand is pushing forward with its global footprint by launching a physical flagship store in Kyiv, followed by its debut Parisian pop-up running from June 24 to 29.
The latest capsule is built around a distinct mint and burgundy color story, offering a mix-and-match system that includes six top options and five bottom styles. Shoppers can build their own custom sets using the wave one-piece, a tankini top or multiple bralette styles featuring ruffle, wave and tie details. For the lower half, the brand delivers a versatile wrap skirt, bow shorts, ruffle briefs and a tie thong.
The garments are constructed from an innovative, regenerated nylon made from reclaimed fishing nets and marine waste, delivering a soft, durable finish that mimics a second skin. Aside from the eco-conscious fabric choice, the standout piece from the delivery is a pair of custom shell headphones. Handcrafted by the label’s design team, the accessory integrates real ocean shells directly into the frame as a playful nod to the nostalgic childhood ritual of listening to the sea, and no, this is not A.I.
The collection will be available to shop at the brand’s website from June 22.
In other news, Ludovic de Saint Sernin just brought back its women’s swimwear line, and it’s hot.
