SK-II Celebrates Lunar New Year With Nostalgic White Rabbit Candy Collab
Warning: Do not eat.
SK-II is one of the latest brands to jump into the Lunar New Year festivities, introducing a special edition of its cult-loved PITERA™ Facial Treatment Essence.
In celebration of the Year of the Rabbit, the skincare brand has tapped into childhood nostalgia, covering its iconic bottle with White Rabbit, a universally-loved, iconic creamy milk candy from China. The sweet’s signature bunny motif (more commonly known as “da bai tu (大白兔)”) is printed onto the container in a red, blue and white color palette. The collaboration highlights SK-II’s PITERA™ formula — which has been around for over 40 years — that uses yeast strains while containing over 50 micronutrients such as vitamins, minerals and amino acids.
In addition to the special-edition bottle, SK-II has also created red packets (otherwise known as, red pockets, red envelopes, “hong bao” or “lai see”) covered in graphics of the same theme.
Take a peek at the packaging above. SK-II’s White Rabbit Facial Treatment Essence is available in limited quantities at the brand’s stores, with the red packets gifted with each purchase. You can also purchase a skincare gift set that comes with the Skinpower Cream, Facial Treatment Clear Lotion and Facial Treatment Gentle Cleanser for $1,630 HKD (approximately $209 USD).
For more Lunar New Year releases, check out these Year of the Rabbit-themed sneakers.
