SK-II

SK-II's Cult-Loved Pitera Essence Returns as Special Edition
Beauty

SK-II's Cult-Loved Pitera Essence Returns as Special Edition

Celebrating the 2020 Tokyo Olympics.
2,829 Hypes

SK-II Unveils Limited-Edition "Fairy Water" Facial Treatment Essence Bottles
Beauty

SK-II Unveils Limited-Edition "Fairy Water" Facial Treatment Essence Bottles

Slated to hit the shelves later this week.
3,482 Hypes

Here Are the 9 Best Hydrating Sheet Masks, for All Budgets
Beauty 

Here Are the 9 Best Hydrating Sheet Masks, for All Budgets

Including picks from Neutrogena, Tatcha, SK-II and more.
2,583 Hypes

SK-II Creates Limited Edition "Tokyo Doll" Facial Treatment Essence
Beauty

SK-II Creates Limited Edition "Tokyo Doll" Facial Treatment Essence

The “miracle water” gets an adorable makeover.
13,696 Hypes

Simone Biles Calls out Toxic Beauty Standards in SK-II's #NoCompetition Campaign
Beauty

Simone Biles Calls out Toxic Beauty Standards in SK-II's #NoCompetition Campaign

“I’m tired of everything in life being turned into competition.”
7,743 Hypes

The 11 Best Lunar New Year Releases Celebrating the Year of the Rat
Fashion 

The 11 Best Lunar New Year Releases Celebrating the Year of the Rat

Gucci, Louis Vuitton and more limited-edition launches.
72,293 Hypes

SK-II Releases Mickey Mouse Facial Treatment Essence for Lunar New Year
Beauty

SK-II Releases Mickey Mouse Facial Treatment Essence for Lunar New Year

The “miracle water” gets a Disney makeover.
6,472 Hypes

The HYPEBAE Best: 20 Makeup and Skincare Products We Loved in 2019
Beauty 

The HYPEBAE Best: 20 Makeup and Skincare Products We Loved in 2019

A list of game-changing products that our editors discovered this year.
25,255 Hypes

SK-II's New Spokesperson Is Not Even a Real Person
Beauty

SK-II's New Spokesperson Is Not Even a Real Person

The future is wild.
9,288 Hypes

A New Mother Shares Her Skincare Faves and Clean Beauty Products to Use During Pregnancy
Beauty 

A New Mother Shares Her Skincare Faves and Clean Beauty Products to Use During Pregnancy

“Becoming a mom has changed the way I look at holistic health.”
18,835 Hypes

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